Prof. Heba Samra, PhD Assoc. Professor of Interior Architecture. And multidisciplinary researches focusing on Human behaviour & Special need & Inclusive design. Founder of Alwarsha NGO & Soné yad ( Recycling handcrafting and reappreciating project). A prestigious board member of Al Laqta Alwahda group 2001( artistic documentary Egypt) / Alqamees 2001 القميص ( project enhancing the identity in printed design) She is a member of many initiatives focusing on environment & Identity & Sustainability in Egypt—coordinator of ( Creativity & Cultural Development Industry s) 2020.

She coordinated many initiatives targeting talented children with Masr Elkhier and the Ministry of Culture. Heba brings in how to change behavior through Interior design. 

She links scientific methodology, typological studies, and art-based communication tools to free design to add value to the creative industry and design education. She has future research plans in interdisciplinary studies. Her researches develop a better understanding of the relations between design education and the creative industry, focusing on sustainability and the multidisciplinary studies of future literacy.