How the world's most prestigious hotels transformed from art displayers into serious collectors—and what their curatorial strategies reveal about building meaningful collections that enhance both value and daily experience.
-
Hospitality Design: How Five-Star Hotels Use Art to Define Luxury, and Why Collectors Are Taking Notes
The Four Seasons George V in Paris houses €12 million in artworks by Jeff Koons, Pierre Soulages, and Arman distributed throughout public spaces and suites. Yet the collection serves purposes beyond decoration. When the hotel reopened after renovation in 1999, management commissioned French art adv…